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Word to the Wise

Slideshare: Event Sponsorships 101

Posted in Event Marketing, Word to the Wise on September 14, 2015
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Securing sponsors for your event can be hard. Just the thought of convincing a business to fork over thousands of dollars is stressful enough. With the surge in popularity for events, potential sponsors have a lot of options to choose from. You just can't skimp over the details if landing a big sponsor is integral Read More »

You Get What You Pay For

Posted in Word to the Wise on September 3, 2015

When I began writing for Ticketbud a little less than a year ago (my my, time flies!), we had recently transitioned our pricing model from a fixed fee per event to a per-ticket “service fee”..  It was admittedly not the smoothest transition. Whenever you radically change a pricing model, you'll always be on the receiving Read More »

Slideshare: 8 Social Media Tactics to Ignite Ticket Sales

Posted in Event Marketing, Promotion & Planning, Word to the Wise on August 21, 2015
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How often have you seen or heard these calls to action in the last couple years? "Like us on Facebook!" "Follow us on Twitter!" "Check out our Instagram!" Probably enough to the point where you've tuned it out. Too many events do the bare minimum when it comes to social media. Setting up a Facebook Read More »

Snapchat: Event Organizers Best Friend

Posted in Event Marketing, Promotion & Planning, Word to the Wise on August 18, 2015
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Event promotion is tough. There are so many things going on and it takes something awesome to stand out in the crowded social landscape. However, Snapchat is perfectly suited for promoting an event and building an audience. The key is to tap into what makes Snapchat better than all other social media platforms: accessibility and time.

Social Media 101: Best Practices for Events

Posted in Event Marketing, Promotion & Planning, Word to the Wise on August 6, 2015
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By now you no doubt know that you should be using social media to promote your event, you've heard all of that before now. "But, where? When? How?", you may ask. Great question. Each social media platform is different and has a different audience. Knowing your events audience allows you to then figure out where Read More »

4 Easy Ways to Engage with Attendees Post-Event

Posted in Event Marketing, Events, Ticketbud Tips and Tools, Word to the Wise on June 8, 2015

The fat lady sings, everyone applauds, and goes home. That might have been the case for an audience 10 or 200 years ago, but these days an event is really only part of the fun. And that might sound like all of your hard work goes to waste, but don't despair - it means that Read More »

26 of the Best Event Planning Apps to Boost Your Productivity

Posted in Promotion & Planning, Word to the Wise on June 2, 2015
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best event planning apps

"What is the very most important thing you should be doing with your time and resources right now?" This is what we as event professionals should be asking ourselves constantly. The question above comes from Essentialism: The Disciplined Pursuit of Less by Greg McKeown. Essentialism dives deep into the advantages of working smarter instead of Read More »

Quick Tip: Getting The Most Out Of Pinterest

Posted in Event Marketing, Promotion & Planning, Word to the Wise on June 1, 2015
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Pinterest is one of those extremely popular networks that still has some event marketers scratching their heads. Luckily, we at Ticketbud have a lot of experience with this quirky program. I first talked about utilizing Pinterest in my post about event marketing on social media platforms here, and what I said then is still true Read More »

Basic Google AdWords for Event Planners

Posted in Event Marketing, Promotion & Planning, Word to the Wise on April 29, 2015
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Google Adwords is a fascinating platform but criminally underused by event marketers. You have ads which appear to be "search results", and you bid for your position in those ad results. So, what does this have to do with event planners and #eventprofs? Surprisingly, a lot! Imagine, for example, that I'm looking for events in Read More »

How Alimentary Ideas Organized Canada's First "Food & Words" Festival

Posted in Discover An Event, Meet the Organizer, Spotlights, Stories, Word to the Wise on October 3, 2014

"At no time in modern history has food been at the confluence of so many critical social and economic issues," says Stephen Mostad, organizer of Alimentary Ideas, a one-day forum that brings together "people with a single- minded love of food and its vast universe." "Alimentary Ideas," as Mostad describes it, "gathers thinkers and doers Read More »