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How to Preserve Customers While Growing Event Business

Posted in Event Marketing, Guest Blog, Promotion & Planning, Word to the Wise on May 18, 2016
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Getting customers when you first start out is one of the most difficult aspects of running a business, so it is imperative that you put time aside to nurture these clients to not only give you more business but to create a loyal bond between you booth. We’ve come up with pointers as a guide to keeping those clients close whilst building your Event Management Empire.

Meet Customer Expectations with a great team:
Your event organisation must have a team that is aware of how to build these customer relationships, and skilled in many disciplines. They must have good critical thinking skills and be able to adapt to changing technologies, understand customer expectations, and be able navigate the business culture and have the knowledge to be able to exploit all event marketing tools.

Listening To Your Customers:
Clients will tell you volumes, if you’ll only listen. Train your employees to be interrogators (in the best possible sense, of course!). Ask your existing customers what they loved about events they’ve been to or their favorite part of the last event you organized for them. Simply engaging them in conversation about them will net you all the information you need to better your events and services customer treatment.
As important as listening is, make sure you “hear” what clients say. Make changes and alterations where you feel it is warranted. A customer that sees their suggestions implemented is one with a stake in your business. Concentrate and capitalise on these human emotions.

Reward Your Best Customers:
Not all customers are created equal. Some will try to get you to give them the sky for free, while others are more than happy to pay good money to be treated well. Value cannot be overrated. When you find customers that are loyal and return over and over to your business, find ways to reward their loyalty.
A little hidden secret about this tip is that happy, loyal, well-cared-for “insider” customers can be one of the best new client acquisition tools. These folks tell their friends.

Be Professional Yet Have Fun:
Obviously this tip will vary depending upon the type of Event organisation you operate, however, the principle is still relatively universal. While being professional and helpful to your clients, the simple act of putting a smile on your face can lighten the mood and make an otherwise unmemorable interaction one that not only gets remembered but gets spread around to others likely to get in contact for event management. Lending back to your team, Event Managers must always be personable and able to talk and gel with anyone; relationship building skills are imperative and priceless!


Keep Current (With What Matters to Your Customers):

Technology continues to accelerate and it's important to keep up with what's new and popular with customers. New smart event devices; such as apps and all round delegate management systems, new hot off the press venues, new event trends they are inspired by, new ways to be heard, and new social channels. Sometimes it seems improbable that you could keep up, but if you try to relate to your customers and see what is interesting to them, you'll have a better way to decide what to concentrate on. A good example recently is Pinterest. It blew onto the scene suddenly, has grown exponentially, morphed from its original uses into a broader tool for businesses, and is beloved for its visual emphasis. Don't let these kinds of opportunities elude you just because the value isn't immediately apparent. Keep reading. Keep watching. Keep listening.

Consider Complaints a Gift:
This is easy to say but, of course, hard to do. Remember, whether the customer is right or wrong, and even on days when you deal with complaints that are unreasonable, the way you handle them can demonstrate to customers that you are committed to delivering the best event management service. Complaints are an opportunity to improve your skills and up your game.

 

 

Author Bio:
Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager Group Se7en Events. Group Se7en Events is a leading event planning & event management agency in London, delivering global meeting and free venue finding service.

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